The “Right Formula” has been developed and proven over and over throughout my decades of business experience – with many different companies – in many types of businesses.

The most dramatic one: A company with 2 stores I purchased for $26,000 into our corporation. We expanded it from the 2 stores to 440 stores in the USA and Canada, increased from 20 to 3,500 team members, grew from $1 million sales to $317 million sales, and reached a market value of $1.1 billion.

How? 

With the Right Formula!

The “Right Formula” is based on simply doing only the Right things Right. You do not have to do everything Right. Just do the Right things Right.

To successfully implement the “Right Formula” you must have the:

1. Right business niche with the Right positioning strategy, the Right business name, the Right domain name, the Right slogan, the Right legal structure, the Right business plan, the Right mission, the Right vision, and the Right keys to success.
2. Right industry knowledge using the Right industry assessment to determine the industry data, trends, and profitability, and to discover the best opportunity provided by your strategic positioning in the industry.
3. Right competitor knowledge to enable you to differentiate your positioning strategy in ways meaningful to your customers, and with the Right competitive advantages where you match your strengths against your competitor’s weaknesses.
4. Right products and/or services with the Right features and benefits, the Right value proposition (why someone should buy from you), and the Right pricing strategy.
5. Right target customers determined by customer profiling and segmentation to determine their behaviors and preferences, the knowledge of the customer needs and wants, and the Right selection of the kind of customers you want and don’t want.
6. Right sales and marketing strategies resulting in cost-effective marketing to maximize the Right profitable sales and the Right positive customer experience.
7. Right management and personnel team with the expertise – skills – capabilities, and in the Right positions doing the Right things in the Right ways at the Right times with the Right culture, the Right positive mindset, Right efficient utilization of time, and with the Right long-term passion and determination to maximize success.
8. Right operational strategies with the Right systems and processes, the Right preparation, organization and prioritization with the Right focus on what matters most (of what you can control), including accounting, business records, taxes, insurance, facility, furniture, fixtures and equipment, and the legal and regulatory issues.
9. Right financial plan with the Right understanding of your Income Statement, Cash Flow Statement, Balance Sheet, and your Key Performance Indicators.
10. Right financing strategies with the Right personal investment, the Right bank and alternative sources loan, or an SBA guaranteed loan, plus 3 years of Income Tax Returns, a Personal Financial Statement and a good credit score.

By implementing the Right Formula you do more of the Right things Right, and the more you do the Right things Right, the more you will maximize your success.

So, regardless of how “Right” (successful) your business becomes, it can be made “Righter” (more successful). Right?